The Neon Buzz

How to Get Quality New Patient Leads

No more no-shows! Take notes as Alex Rasmussen, Neon Canvas founder and CEO, shares tips for identifying your target audience, understanding your audience, and adjusting your marketing strategy to get high-quality leads that actually show up and start. 

How to Get More New Patient Referrals

More referrals = more new patients. It’s simple math. But building a strong referral program requires a strategic approach. Sit down with us as Emily and Opal help you find ways to get more leads from doctor referrals, current patients, and community connections. 

The Ultimate Playbook on Branding for Startups

As a startup, your branding speaks VOLUMES to potential patients. Everything from your color and font choice to logo design can communicate subconscious messaging, so Catie and Curt are here to break down what works, what doesn’t and how to stand out against your competitors. 

Why You’re Losing Leads

If you’re missing out on leads, it could be because you’re waving one of these marketing red flags. Catie and Opal are here to share their lead gen red flags + the top ways to fix your strategy.

Local SEO Tips to Get More Patients

A local approach to search engine optimization (SEO) is key to getting seen by more patients in your community. Listen in as Allen and Neon Canvas CEO & SEO expert Alex Rasmussen share actionable tips to help you rank higher in your local search results.

Putting the Social Back In Social Media

Are you using social media the wrong way? As a local practice, you’re missing major real estate if you’re not building a community with your social media strategy. We’re opening today’s conversation with Catie and Allen as they tackle the do’s and don’t’s of social media with the stats, facts, and guidelines you’ll need to succeed.

AI for Local Business Marketing: The Good, The Bad, & The Ugly

There’s a right and wrong way to use AI tools to market your practice – and we should know. Listen in as Curt and Emily share case examples of generative AI for small businesses: when to use it, when to avoid it, and when to get your agency on speed dial. 

Social Media Marketing for Beginners – 6 Steps to Success in 2024

If your practice isn’t on social media, do you even exist? If you’re missing a social media presence or need to reboot your Instagram or Facebook accounts, this one’s for you. Social media marketing is a must-have to attract new patients, and we’re cracking the code to help you get started as a beginner in 2024. 
 
Today, we’re offering actionable tips for why you need a social media presence, the benefits of having a social media presence, how to create a content calendar to plan your strategy, and how to measure your social media success.