The Neon Buzz
Are you an oral, aesthetic, or other elective healthcare professional looking to get more new patients with your digital marketing strategy? Then you’re in the right place. Neon Canvas is a people-first, multitool marketing team that functions as a natural extension of your growing practice. By telling your brand’s story, we do whatever needs to be done to drive your ROI, no matter the task – and we do it all from one full-service hub. Follow along with the Neon Buzz podcast as our panel of experts answers your digital marketing questions with specialized, actionable tips you can implement today. Subscribe to watch bi-weekly podcast episodes covering topics like social media marketing, lead nurturing, local SEO, and so much more. We’ll meet you in the comments.
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Episodes
Thursday May 08, 2025
Thursday May 08, 2025
What is advertising for an orthodontic practice, really? In this episode, Curt and Neon Canvas copywriter Robert Speer unpack the creative side of marketing—from swag to social to strategy—and why clear communication with your creative team makes all the difference.
Thursday Apr 24, 2025
Thursday Apr 24, 2025
Does social media even work, or is it just another thing to check off your to-do list? Dr. Kyle and Catie Grusin unpack the most common objections orthodontists have about social media. From on-camera nerves to sticker shock at an agency, they get real about what works, what doesn’t, and how to turn your content into something more than just noise.
Thursday Apr 17, 2025
Thursday Apr 17, 2025
Canva makes design easy—but does that mean you should do it all yourself? In this episode, Dr. Kyle Fagala and Neon Canvas Creative Director Curt Crocker unpack where DIY design works, where it doesn’t, and why your logo might be sending mixed messages.
Expect strong opinions, a few surprises, and some deeply held feelings about pixels.
Thursday Apr 10, 2025
Thursday Apr 10, 2025
Dr. Kyle Fagala takes the lead in this special crossover episode to interview Neon Canvas copywriter Emily Murrah. From blogging and ChatGPT to digital ads, they unpack the biggest hesitations orthodontists have about marketing—and the answers aren’t always what you’d think.
Thursday Mar 27, 2025
Thursday Mar 27, 2025
Think SEO is just for massive corporations with endless budgets? Spoiler alert: It’s not. If you’re a dentist, orthodontist, or any elective healthcare professional who wants to stand out in Google’s ocean of search results, this episode is for you.
Thursday Mar 13, 2025
Thursday Mar 13, 2025
Great photos sell your practice—but if you’re missing these standard elements, you’re missing valuable patient connections. After working with 100s of social media accounts and websites, Allen Gillespie is here to share the inside tips you need to know to showcase your practice in the right light.
Thursday Feb 27, 2025
Thursday Feb 27, 2025
You’ve got the consult in the door. Check. Now, how do you turn them into a new patient? Director of Client Development Kayla Hallen sits down with Catie Grusin to discuss consultation best practices that pick up where your marketing strategy leaves off.
Thursday Feb 13, 2025
Thursday Feb 13, 2025
Do you have small business marketing questions? We’ve got answers. Catie Grusin and Opal Northen are covering small business marketing FAQs to help your orthodontic, dental, or aesthetic team cover all your bases for growth.
Thursday Jan 30, 2025
Thursday Jan 30, 2025
Was your 2024 patient acquisition not quite up to par? Industry expert Shannon Patterson of Bentson, Copple, Patterson & Associates joins us to reveal the biggest reasons behind the drop in new patient starts—and how you can pivot your marketing strategy for 2025 to come out on top.
Thursday Jan 16, 2025
Thursday Jan 16, 2025
Is TikTok getting banned? Here’s how your small business can pivot your social media marketing strategy if TikTok goes dark on January 19.