The Neon Buzz

Creative Campaigns for the Back-to-School Season

Back-to-school season is here, and it’s time to get your brand on the fridge. Emily Murrah and Curt Crocker break down creative, real-world ways to connect with local families this fall, from sponsoring school supplies to collaborating on social. 

What Is Generative Engine Optimization?

GEO is changing how people search—but is it replacing SEO? Our Director of SEO, Emily Murrah, breaks down what Generative Engine Optimization actually means, how it compares to SEO, and what practices should (and shouldn't) be doing to show up in AI search tools like ChatGPT, Gemini, and Perplexity. 

Digital Scams Targeting Your Small Business

Scams are getting sneakier—and your practice might be more vulnerable than you think. From fake Meta emails and cloned giveaway pages to bogus image licensing invoices, we’re breaking down the scams we’ve seen (and stopped) in the wild. Learn what to watch for, how to protect your team, and why #giveaway might not be worth the risk.

The Art of Advertising Your Small Business

What is advertising for an orthodontic practice, really? In this episode, Curt and Neon Canvas copywriter Robert Speer unpack the creative side of marketing—from swag to social to strategy—and why clear communication with your creative team makes all the difference.

Do You Really Need a Marketing Agency? Pt. 3

Does social media even work, or is it just another thing to check off your to-do list? Dr. Kyle and Catie Grusin unpack the most common objections orthodontists have about social media. From on-camera nerves to sticker shock at an agency, they get real about what works, what doesn’t, and how to turn your content into something more than just noise.

Do You Really Need a Marketing Agency? Pt. 2

Canva makes design easy—but does that mean you should do it all yourself? In this episode, Dr. Kyle Fagala and Neon Canvas Creative Director Curt Crocker unpack where DIY design works, where it doesn’t, and why your logo might be sending mixed messages. 
 
Expect strong opinions, a few surprises, and some deeply held feelings about pixels.

Do You Really Need a Marketing Agency?

Dr. Kyle Fagala takes the lead in this special crossover episode to interview Neon Canvas copywriter Emily Murrah. From blogging and ChatGPT to digital ads, they unpack the biggest hesitations orthodontists have about marketing—and the answers aren’t always what you’d think.

Understanding Your Practice’s SEO

Think SEO is just for massive corporations with endless budgets? Spoiler alert: It’s not. If you’re a dentist, orthodontist, or any elective healthcare professional who wants to stand out in Google’s ocean of search results, this episode is for you. 

How to Take Great Photos In Your Office

Great photos sell your practice—but if you’re missing these standard elements, you’re missing valuable patient connections. After working with 100s of social media accounts and websites, Allen Gillespie is here to share the inside tips you need to know to showcase your practice in the right light.

Closing the Orthodontic Consult

You’ve got the consult in the door. Check. Now, how do you turn them into a new patient? Director of Client Development Kayla Hallen sits down with Catie Grusin to discuss consultation best practices that pick up where your marketing strategy leaves off.